The SWAG Spectrum: What Welcome Kits from Google, Apple, and Shopify Reveal About Tech’s Deeper Cultural Code
When you start a new job in tech, one of the most anticipated rituals is the “unboxing” of the new hire welcome kit. On the surface, it’s a box of free “SWAG” (Stuff We All Get). But look closer. This is no grab-bag of leftovers. It is a meticulously crafted cultural handshake, a company’s first…